Drake has always known how to spark a viral moment, and his new “Nokia” music video is no exception. Released as the latest visual from his joint album $ome $exy $ongs 4 U with PARTYNEXTDOOR, “Nokia” immediately had fans buzzing that the old fun-loving Drake is back. Shot entirely in crisp black-and-white IMAX, the video is being hailed as a spiritual sequel to Drake’s 2015 smash “Hotline Bling,” reviving that minimalist yet mesmerizing style that once dominated pop culture.
Visually, “Nokia” is a feast of striking simplicity. Director Theo Skudra trades in neon-colored sets for a high-contrast monochrome palette that makes every movement pop. Drake and a troupe of dancers perform against an all-white backdrop, their black outfits and rhythmic motions creating an arresting contrast. True to the song’s title, Drake keeps a throwback Nokia cell phone in hand throughout the video, adding a cheeky nostalgia factor.
Fans and critics have been quick to applaud “Nokia” for its vibes. On social media, viewers declared the clip “Hotline Bling 2.0” and started mimicking Drake’s new dance moves on TikTok within hours of the video’s drop. The nostalgia isn’t just sentimental – it’s strategic. By invoking the spirit of an era when Drake could do no wrong, “Nokia” is reconnecting him with fans who might have felt alienated by his recent controversies.
