With the rise of social media and influencer culture, it’s no surprise that many celebrities are expanding their brands beyond music. One popular avenue for musicians to explore is the world of beauty and cosmetics. From Lady Gaga to Ariana Grande to Toni Braxton to Rihanna, many recording artists have successfully launched their own beauty brands. In this article, we’ll take a look at some of these artists-turned-entrepreneurs and how they’re making an impact in the beauty industry.
Lady Gaga: Haus Laboratories
Lady Gaga is known for her bold and innovative fashion choices, so it’s no surprise that she would venture into the world of beauty. In 2019, the singer launched her own beauty brand called Haus Laboratories. The brand’s mission is to celebrate individuality and promote self-expression through makeup. With products ranging from bold lipsticks to vibrant eyeshadow palettes, Haus Laboratories has become a hit among fans of both Lady Gaga and makeup enthusiasts.
Ariana Grande: R.E.M.
In late 2019, pop sensation Ariana Grande launched her first fragrance under the name “Thank U, Next,” inspired by her hit single of the same name. The perfume quickly became one of the best-selling fragrances in history, with its sweet and floral scent resonating with fans worldwide. Following the success of Thank U, Next, Ariana has since released several other fragrances under the brand including Cloud, R.E.M., and God is a Woman.
Toni Braxton: Nude Cosmetics
R&B icon Toni Braxton launched her own line of beauty products in 2020 called Nude Cosmetics. The brand’s focus is on promoting natural beauty and self-love through its range of makeup and skincare products. With a commitment to inclusivity, Nude Cosmetics offers a diverse shade range for its foundations and other complexion products.
Rihanna: Fenty Beauty
Perhaps the most successful musician-turned-beauty entrepreneur is Rihanna, with her groundbreaking brand Fenty Beauty. Launched in 2017, Fenty Beauty made headlines for its extensive range of foundation shades catering to people of all skin tones. The brand has since expanded to include a variety of makeup and skincare products, all with the mission of inclusivity and celebrating diversity in beauty. Recently she launched Fenty Hair
Selena Gomez: Rare Beauty
In 2020, Selena Gomez joined the ranks of celebrity beauty brands with the launch of Rare Beauty. The brand’s name is inspired by Selena’s album and song “Rare,” and its motto is “beauty for all.” With a focus on mental health and self-acceptance, Rare Beauty aims to break down unrealistic beauty standards and empower individuals to embrace their uniqueness. A portion of the brand’s sales also goes towards supporting mental health initiatives.
As we can see, many musicians have successfully transitioned into the world of beauty with their own unique brands.
