NewJeans, one of K-pop’s most prominent rising stars, has announced their departure from ADOR, a subsidiary of HYBE, following accusations of mistreatment and contract violations. In a late-night press conference on November 28, the five-member group cited “deliberate miscommunication,” “manipulation,” and “mistreatment” as key reasons for their decision. This dramatic move marks the latest development in a year-long controversy involving the group, ADOR, and HYBE.
Hanni, one of the group’s members, voiced her frustration during the press conference, stating, “This is not the type of work ethic we respect or want to be a part of. Staying at the agency will only prolong our psychological pain and waste our time.” The group emphasized their desire to protect their creative integrity and the well-being of their staff, which they claim has been compromised under ADOR’s management.
ADOR has denied the allegations, maintaining that their contract with NewJeans is still valid and urging the group to continue their scheduled activities. “A unilateral claim that trust has been broken does not constitute valid grounds for termination of a contract,” the agency said in a statement, adding that they are open to further discussions with the members.
The group’s decision to leave ADOR comes amid broader tensions between HYBE and ADOR’s former CEO and creative director, Min Hee-jin. Min, who played a pivotal role in shaping NewJeans’ unique identity, left ADOR earlier this year under contentious circumstances. NewJeans has expressed a strong desire to reunite with Min, suggesting she was integral to their artistic vision.
The group’s departure has raised questions about their ability to continue using the name “NewJeans,” as it is tied to their contract with ADOR. Nevertheless, the members assured fans that they plan to remain active, with Danielle stating, “Regardless of our name, just remember that NewJeans never dies.”
The legal battle is far from over. ADOR has indicated its intention to contest the termination, while NewJeans has argued that any penalties for contract breaches should fall on the company, not the group. Industry analysts predict that the case could result in significant financial and legal ramifications for both parties.
NewJeans debuted in 2022 and quickly rose to global fame with hits like “OMG” and “Super Shy,” becoming one of HYBE’s most successful acts alongside BTS. Despite the turmoil, the group remains committed to their artistry and to their fanbase, affectionately known as “Bunnies.” Fans have rallied behind the members, expressing their support for their decision to prioritize their well-being and creative freedom.
As the K-pop industry watches this dispute unfold, the outcome could set a precedent for how management disputes are handled within the fiercely competitive world of idol entertainment. For NewJeans, this marks the beginning of a new chapter—one that promises both challenges and opportunities as they navigate their future beyond ADOR.
