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Mariah Carey Declares ‘It’s Time’ for Christmas

Carey Reflects on 30 Years as the Queen of Christmas

As Halloween wrapped up, Mariah Carey ushered in her favorite time of the year in iconic fashion. In her annual Nov. 1 video, Carey channeled Morticia Addams, transforming her Halloween look into a festive winter wonderland as she declared, “It’s time!” and her beloved holiday hit, “All I Want for Christmas Is You,” began to play.

The annual “It’s Time” video has become a cherished tradition for Carey’s fans, who await her fun and extravagant announcements that mark the start of the Christmas season. This year’s video didn’t disappoint, taking on a playful Addams Family theme that quickly shifted into Carey’s signature Christmas aesthetic, complete with her classic red fur-lined outfit and a sleigh surrounded by gifts.

Carey’s holiday song, “All I Want for Christmas Is You,” is celebrating its 30th anniversary and has become a Christmas staple. Released in 1994, the single from her Merry Christmas album holds a record-breaking presence, spending over 65 weeks on Billboard’s Hot 100 chart and even reaching No. 1 in recent years, fueled by a new generation of streaming listeners.

Reflecting on her journey as the Queen of Christmas, Carey shared in a recent interview that creating her first holiday album felt almost like a leap of faith. But with a deep love for the season and the instant success of her song, she found herself crafting a musical legacy that would define her career for decades. Now, she’s preparing for a 21-date holiday tour to bring her festive spirit directly to fans. And in a nod to her playful side, Carey also announced a new partnership with Virgin Hotels, where All I Want for Christmas-themed bars will be popping up across the U.S.

Whether through her music, annual holiday videos, or festive concerts, Mariah Carey’s Christmas reign continues, and as fans know, she’s just getting started with holiday magic.

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