If your feed has been full of influencers and artists, endorsing Colgate Optic White, you’re not alone. American singer-songwriter Jake Miller has been showing off his Colgate partnership all over Instagram. In a recent day-in-the-life video, Jake took us behind the scenes as he prepped for an award show performance in China. “Just came from soundcheck, now it’s time to go to sleep. In order to look and feel my best for tomorrow, I’ve been using my Colgate Optic White Overnight Teeth Whitening Pen,” he said casually. Confidence on stage? Check. Oh, and he walked away with the Best Foreign Artist of the Year award, so you know he was smiling bright.
Colgate seems to be investing in its Optic White partnerships. Enter the unexpected but necessary collaboration: McBride Sisters Collection and Colgate Optic White. The perfect way to avoid the post-sip stain on your teeth with the McBride Sisters Collection x Colgate Optic White Limited Edition Set. For $49.99, you get a bottle of the McBride Sisters Collection Red Blend, Central Coast 2020 (a blend that’s rich with notes of cherry, plum, and vanilla), a compact mirror for mid-sip checks, and two Colgate Optic White Overnight Whitening Pens. Yes, pens—for you and your bestie, because what’s better than wine and whitening as a pair activity? Go ahead, sip away, knowing your pearly whites are in good hands.
“We’re thrilled to partner with the McBride Sisters Collection because we both understand how important a bright smile is to helping people feel great about themselves,” said Diana Haussling, Senior Vice President at Colgate-Palmolive North America. Translation: we know wine is everything, but so is your smile.
Meanwhile, Robin and Andréa McBride, the powerhouse duo behind the McBride Sisters Collection, are no strangers to making magic together. Their red blend, recognized as one of Wine Spectator‘s top wines, is the kind of drink that pairs just as well with a dinner party as it does with a good movie night in. And, let’s be real, who doesn’t want to feel confident with every sip?
“As business owners and wine lovers ourselves, we understand how a matching bright smile is essential to living life to its fullest,” says Andréa McBride John. It’s a vibe, a whole mood—just like this wine-meets-whitening kit. The sleek, small whitening pen is powered by hydrogen peroxide (the good stuff) and promises visible results in just a week. So basically, your teeth can be whiter by next Friday’s wine night. So go ahead, pour another glass – you look good doing it.
