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Beyonce shoots 'Pulse' advertisement campaign in New York City

Singer Beyoncé, who is rehearsing for her upcoming Super Bowl XLVII halftime performance this Sunday is also prepping the release of her latest fragrance, Pulse NYC. “I thought that now than I am a New Yorker and I’ve learned about how I can accomplish anything in this city, I felt it was appropriate energy for the new fragrance.”

According to, The Fragrance Shop, Pulse NYC will be released on February 1st and is a mixture of red velvet cupcakes in addition to raspberry, patchouli, amber, pomegranate, pear, peony, cashmere woods, orchid, and jasmine – combined to create this new sophisticated yet passionate scent.

written by: Groovevolt

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Written by Groovevolt