Jay-Z's 4:44 is only a few days away from it's June 30th release. In coordination with Tidal and Sprint, a new 30 second commercial comes for the album in intense fashion.
In the clip we watch a running young male wearing a shirt with the words, "stay black." A punchy, massive beat can be heard overtop and police sirens can be dimly heard in the background. A political and societal album is on the way and it comes at the perfect time.
What were your impressions?