With Elton John and Bernie Taupin celebrating their 50th songwriting partnership anniversary, the two partnered with YouTube to have a competition to create the official music videos for “Rocket Man,” “Tiny Dancer,” and “Bennie and the Jets.”
The three legendary tracks have yet to see a music video for them yet as they each came before the era of the audio-visual medium. Winners not only get to hold the title of creating the official ones, but also will receive $10,000. The judging panel was made up of none other than Elton John, Bernie Taupin, Barry Jenkins (Oscar-Winning Director), Jeffrey Katzenberg (CEO and Founder of Dreamworks Animation) and Melina Matsoukas (Grammy Award-Winning Music Video Director).
"Bennie and the Jets" was won by director Jack Whiteley and choreographer Laura Brownhill, "Tiny Dancer" by director Max Weiland, and "Rocket Man" by artist Majid Adin.
The final videos will be released this month.
What do you think of the choices?