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Lady Gaga Is Marketing Genius, Drops "The Cure"

With Beyoncé having to drop out of her headlining Coachella slot due to her pregnancy, Lady Gaga has not taken the new opportunity for granted. Throughout the past year Gaga has utilized every marketing plot that she can get her hands on. Joanne saw plenty of unconventional methods to start the album cycle on a unique note such as buying her CD herself and using the pink hat as an aesthetic. When the Superbowl rolled around, she delivered the performance and then immediately after announced a massive tour schedule. There's a reason why Joanne totally dominated the charts.

Now it's Coachella season and now the singer has randomly decided to debut a new song called "The Cure." The track was included in her headlining setlist among the slew of past hits.

RELATED: Ways Lady Gaga Promoted "Joanne" Unconventionally

Gaga will perform at Coachella again on the 22nd.

Do you think it was a good idea to drop the song on Easter out of nowhere?


Written by Tyler O


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