Halsey will have her next album, Hopeless Fountain Kingdom, drop on June 2nd and today we have been shot with her first single, "Now Or Never." The 22-year old makes her directorial debut and utilizes plenty of emotional symbolism. A long-haired Halsey does what she can to be with someone she loves, runs into a shootout situation, and comes out alive only to cut her hair off in the end.
On the video the singer stated:
"[It] is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart. On its own, the song is about two impatient young lovers, but in the context of the Hopeless Fountain Kingdom universe, the stakes are much higher for these two star-crossed lovers."
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