A U.S. trademark application, in April 2015, from reality star Kylie Jenner created an absolute frenzy surrounding who deserves to hold the title of being the "Kylie." The goal for Jenner was to gain protection in the US for her advertising brand but popstar Kylie Minogue stepped in the ring to intervene.
The 48-year-old singer Minogue has been putting out hits before the 19-year old Keeping Up with the Kardashians personality was even born. Minogue went on to describe herself as an "internationally-renowned performing artist, humanitarian and breast cancer activist known worldwide simply as 'Kylie.'"
The victory went to the 65 million album-selling Minogue and the Patent Office has rejected Jenner's request.
What do you think of the result?