Chicago has so much love for Chance The Rapper. In fact, so much love they went ahead and allowed the artist to make his mark on a noteworthy gesture.
The Chicago White Sox have revamped their logo, compliments of Chance himself. A video announced the deal showing him shouting "I want every player in the new approved Sox caps!" as he explores the dugout of the well known Sox stadium. Watch the clip, featuring footage from past commercials and displaying the rare snapbacks. There will only be about 2,000 available, which you could order online on the New Era website, MLB.com or ChanceRaps.com.
ESPN released a statement, saying they're to "pay him to be part of club activities aimed at helping to market the team to a younger audience." Vice president of sales and marketing, Brooks Boyer, says, "we want to talk to those who are even younger, to develop interest from the Hispanic and the African-American markets. Chance resonates with them."
These hats got us doing front flips.
— Chicago White Sox (@whitesox) April 6, 2016