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James Bay Shares "Let It Go" in Video

Exclusively via Apple Music, James Bay has shared a brand new video for his noteworthy single, "Let it Go."

For the video, the artist teamed up with legendary music video director Sophie Muller [Beyoncé, The Strokes, Sam Smith, Coldplay]. The clip tells a gripping tale with Bay at the center, cycling through a myriad of emotions as he sets his sights on something larger than life in a small town. Its subtle imagery proves instantly thought-provoking, mirroring the song’s poetic lyricism. The video stands out as his most poignant statement yet.

Catch him on tour this spring! Dates below:
4/16     Indio, CA                                 Coachella
4/17     San Diego, CA                        Humphrey’s Concerts By The Bay
4/19     Los Angeles, CA                     United Artists Theatre At The Ace Hotel
4/22     Oakland, CA                           Fox Theater
4/23     Indio, CA                                 Coachella
4/27     Vancouver, Canada                Orpheum Theatre
4/28     Seattle, WA                             Showbox Sodo
4/29     Portland, OR                           Roseland Theater

Written by GrooveVolt

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