Exclusively via Apple Music, James Bay has shared a brand new video for his noteworthy single, "Let it Go."
For the video, the artist teamed up with legendary music video director Sophie Muller [Beyoncé, The Strokes, Sam Smith, Coldplay]. The clip tells a gripping tale with Bay at the center, cycling through a myriad of emotions as he sets his sights on something larger than life in a small town. Its subtle imagery proves instantly thought-provoking, mirroring the song’s poetic lyricism. The video stands out as his most poignant statement yet.
Catch him on tour this spring! Dates below:
4/16 Indio, CA
4/17 San Diego, CA Humphrey’s Concerts By The Bay
4/19 Los Angeles, CA United Artists Theatre At The Ace Hotel
4/22 Oakland, CA Fox Theater
4/23 Indio, CA
4/27 Vancouver, Canada Orpheum Theatre
4/28 Seattle, WA Showbox Sodo
4/29 Portland, OR Roseland Theater