Rihanna didn't take long to top the charts.... In less than 15 hours, the highly-awaited album ANTI has been certified platinum (meaning it has hit one million downloads)... Talk about a swift accomplishment!
Rih partnered with Samsung to exclusively offer free download codes for ANTI's release. The Barbados-native vocalist, model and overall industry icon signed a (reported) $25 million sponsorship deal with them in 2015 upon beginning ANTI. This, undoubtedly, skyrocketed the purchases.
In addition to ANTI going platinum within not even a full day, the album has also been streamed by listeners all over the globe more than 13 million times (again, in the same amount of small time)
Congrats, Rihanna! Despite your mixed reviews, you're certainly doing something right.