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John Legend and Stella Artois Sweep NYC With "Stars" Holiday Campaign

Stella Artois recently sought to bring the one thing New York City doesn’t have – actual stars. Spare the celebrities that live and socialize here, Stella Artois has created a “first-of-its-kind immersive and interactive light installation” that’s open to the public from Thursday December 10-December 12. As part of their “Give Beautifully” campaign, Stella Artois tapped John Legend to write an exclusive holiday single, “Under the Stars.” Explaining the song, Stella Artois writes that “Stars", the installation, was inspired by the feelings stars can evoke like “inspiration, optimism and dreams.” John Legend says that he’s always been “fascinated by space exploration” and so being able to pair “that interest with [his] passion for music” made it a special one.

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NEW YORK, NY - DECEMBER 09: John Legend attends the unveiling of “Stars” by Stella Artois where he performed a new song written exclusively for Stella Artois, “Under the Stars,” on December 9, 2015 in New York City. To listen, visit StellaArtois.com. (Photo by Craig Barritt/Getty Images for Stella Artois) *** Local Caption *** John Legend

This collaboration is described as a “holiday gift to America,” a homage to their beginnings as they were “originally crafted as a holiday gift to the city of Leuven, Belgium.”  Stella Artois wanted to make the exhibit as real as possible, even going so far as to seek out the expertise of astrophysicist Zoltán Kolláth to translate and analyze unique star sounds (who knew stars made sounds?!). Kolláth explains, “Just as the keys on a piano work together to create a musical chord, each star’s frequencies work together to create the individual sound fingerprint of the star...” Music truly makes up the universe.

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NEW YORK, NY - DECEMBER 09: Singer/Songwriter John Legend performs his new song, “Under the Stars,” written exclusively for Stella Artois, in New York City on December 9, 2015. To listen, visit StellaArtois.com. on December 9, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Stella Artois) *** Local Caption *** John Legend

An intimate collective of invitees came together to drink the finest Stella (and cider!) while enjoying a very special, 5-song performance that Legend gave. In a densely dark room, nothing but the light of the "stars" filled the atmosphere, as his piano sat beautifully in the center of the venue with a perfectly-filled Stella perched on top. He opened the show with a magical, stripped-down version of "Tonight (Best You Ever Had)", followed by audience favorites like "Green Light" and "All of Me". To finish the performance was what we all gathered for - "Under The Stars".

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Heaven is not so far / Under the stars

To learn more about Legend's "Under the Stars" and the "Give Beautifully" holiday campaign, visit www.StellaArtois.com or follow @StellaArtois on social media. To go behind-the-scenes of the making of "Under the Stars," visit http://www.YouTube.com/StellaArtois.

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NEW YORK, NY - DECEMBER 09: Singer/Songwriter John Legend performs his new song, “Under the Stars,” written exclusively for Stella Artois, in New York City on December 9, 2015. To listen, visit StellaArtois.com. on December 9, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Stella Artois) *** Local Caption *** John Legend


Written by GrooveVolt


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