Global platinum-selling UK-based four piece RUDIMENTAL have premiered the official video for their new single, 'Lay It All On Me' (feat. Ed Sheeran) off their new sophomore album, WE THE GENERATION. The track went straight to the #1 spot in the official UK Albums Chart upon release last month. Rudimental will be joined by Ed Sheeran to debut their single for the first time on US television airing on Ellen on November 16th. 'Lay It All On Me' will also appear on Ed Sheeran’s forthcoming “x-Wembley Edition” out this Friday, November 13th.
The video, shot in sleek black and white, puts us in the center of a series of rooms, each with its own inhabitants and scenarios, each telling its own part of the story. And Rudimental is personally sharing this story with us – this is the first time the four-piece has appeared in one of its own videos. Kesi, Locksmith, Piers and Amir are joined by younger versions of themselves, a touching glimpse at how the band has grown both as individuals and as a band and the various struggles they have been through to get to where they are today. Themes key to their journey - and in turn, the music they now create - are explored; freedom, peace, struggle, frustration, brotherhood, family, love and life.