Early Sunday morning, Justin Bieber began teasing his followers on Instagram and Twitter with snippets of a new track. 'I'll Show You' is Bieber's third single from his upcoming album, Purpose - set to drop on November 13th. Like 'Sorry' and 'What Do You Mean', 'I'll Show You' is also produced by Skrillex, but has a more mellow vibe and raw lyrics that emote vulnerability.
Lines like "This life's not easy, I'm not made out of steel. Don't forget that I'm human, don't forget that I'm real" tie in perfectly with Justin's walk off stage in Norway just a few days ago. While he's been killing it with dance tracks preparing us for Purpose, 'I'll Show You' is a refreshing throw back to the R&B sound of the classic Bieber we know.
In contrast to his previous singles' dance videos, this one shows Justin in a new light. Most shots of him are from behind, rarely showing his face. He puts himself in a series of first world obstacles like jumping into freezing water in his Calvins and rolling down hills with a smile on his face. Perhaps he's using symbolism to correlate with his lyrics, "I gotta learn things. Learn them the hard way. Gotta see what it feels like. No matter what they say".
'I'll Show You' is available for streaming on Spotify and for purchase on iTunes. Purpose is also available for pre-order.