X Factor's Fifth Harmony has locked in a deal with Barbie including a doll collaboration, “Barbie continues to inspire girls to dream big in 2014 with a new rally cry that celebrates girls and everything in their imaginative dream world,” said Lori Pantel, Vice President, Global Marketing for Barbie. “As a group of five girls living out their own dreams, Fifth Harmony represents the fun, diverse, aspirational voice that both Barbie and the new anthem are all about– truly showing girls around the world that anything is possible.”
“There is no better partner to be the cornerstone of Fifth Harmony’s global licensing program than Barbie. The values Barbie represents for young girls are at the core of the Fifth Harmony brand and the story we are telling,” commented Mathew Vlasic, Vice President of Licensing and Consumer Products for Sony Music.
The partnership kicks off with the "Anything Is Possible" Lyric Video which can be streamed on barbie.com.